Who are we?

We're storytellers. Kūlia Clothing Co. was started with the goal of creating active and lifestyle wear that accurately reflects the culture and way of life in Hawaiʻi. By creating contemporary yet meaningful designs, we hope to share the unique mo’olelo (stories) of these islands while helping to carry our culture into the present day.

We strive to provide apparel that caters to a Hawai‘i lifestyle — whether it is beach-going, hiking, working out or relaxing with loved ones. It's simple, we want to be a local company with locally inspired products. 

Our name was chosen from an ‘ōlelo no‘eau we take to heart, kūlia i ka nuʻu or "strive for the summit". Kūlia in the Hawaiian language means to strive or to stand. It's a fitting reminder for all of us to continuously aim for greatness. Reach your summit today with Kūlia Clothing Co.

I appreciate when clothing becomes an expression of Hawaiian culture. I wanted to create lifestyle clothing that drew from our past but also catered to a contemporary world - hence Kūlia Clothing Co was born.