Kuahiwi Collection


The kuahiwi, or mountains, of our islands have always intrigued me. Growing up overlooking the Ko‘olau range on O‘ahu, its distinct shapes and unique beauty constantly caught my eye. The rolling hills and ridged peaks are graceful yet strong - truly representing the barrier between heaven and earth.

Since starting Kūlia, I've been wanting to capture our mountains in a collection and design that properly represents it. Our Kuahiwi Collection features a pattern that we feel captures the strength of the mauna while maintaining its grace. 

The contrast of light and dark colors throughout the pattern is a representation of how the mauna is spiritually and culturally significant to Hawaiians. The dark being the physical resources provided and the light being the spiritual symbol. 

When presented vertically, the pattern also reminds us of the shadows that fall from the Ko'olau ridges.

Breaks through the Kuahiwi pattern are also meant to represent the zones of a mauna that Hawaiians designate, like the mountain top, forest section, fern belt, grasslands, etc.



The political debate that has risen over the Thirty Meter Telescope has divided Hawaiʻi. We feel that as Hawaiians, we have an obligation to our kūpuna to educate the people of Hawaiʻi on how important Mauna a Wakea is.

Kū kiaʻi mauna.

Kūlia's New Logo Unveiled

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We're excited to unveil the new logo for Kūlia Clothing Co.! Our team has worked for months to develop a modernized and simplified logo that embodies Kūlia's core values but also represents a brand that is uniquely rooted in Hawaiʻi culture. Designing a brand mark to work seamlessly across all platforms and help elevate our brand was key to the overall effort. 

At first glance, our new logo displays three distinct peaks. Each peak represents Kūlia's three moral pillars (culture, education and innovation). The highest peak, located in the center of the logo, stands for the nuʻu (summit) all of us are continuously striving towards. Resting beneath the peaks are two triangles, representing Papa and Wākea, the “base and bedrock” of Hawaiian genealogy.

At a second glance, our logo can also be seen as a crown. This imagery reminded us of the ‘ōlelo no‘eau, “he aliʻi ka ʻāina, he kauwā ke kanaka,” translated to “the land is a chief, and man is its servant.” A fitting reminder that if we neglect the ʻāina, then the ʻāina will neglect us.

We hope you enjoy our new logo as much as we do! 

Kalo Collection


Kalo, once abundant in Hawai‘i, was the primary food of the Hawaiian people and holds great cultural significance. According to the kumulipo, Hāloanakalaukapalili, the first born son of Wākea and Ho‘ohōkūkalani, was stillborn and buried after birth. From his body grew the first kalo plant.  Wākea and Ho‘ohōkūkalani's second child was named Hāloa after his older brother, and was the first Hawaiian man.

Our Kalo Collection is a tribute to Hāloa, our eldest brother, and the unique relationship we share with kalo. The holiday season is unique as it brings families together more than any time of the year. ‘Ohana originates from the word ‘oha, the bud or offspring that is produced from a mother kalo plant. Because of this, we felt it would be fitting to base our winter collection around kalo.

Our lau design is inspired by the distinct shape of the kalo leaf (lau), more specifically the lau kapalala or broad leaf which was one of the first names applied to first kalo plant. 

Our second design features the kalo's piko. This is where the leaf is attached to its stem. We interpret this as a constant reminder of our genealogy and connection to our past.

Kumulipo Collection


The kumulipo is the Hawaiian creation chant, and a mele koʻihonua or a chant that recites genealogy. Passed on for generations, this oral tradition is a complete record of the beginnings of our world, the Hawaiian people and its origin from (darkness).

Each product in the Kumulipo Collection draws inspiration from the concept of "coming from darkness." The black, grey and white color scheme represents the battle between light and darkness during the beginning of time — where color is absent. 

Because of its deep meaning and cultural significance, we thought it would be fitting to base our inaugural collection off of the origin chantThe kumulipo establishes a sturdy cultural foundation that will remind us of our past, help us navigate through the present and influence our vision for the future.